BD Red Packet
Create a culturally resonant and brand-aligned red packet for our own studio that captures the essence of prosperity, luck, and happiness in the Year of Tiger. It also can be used as wedding red packet by flipping the sides of the inner money packet.
Date
January 2022
Role
Art Direction, Packaging, Print Production
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The Year of Tiger
The Tiger (虎) is the third of the 12-year cycle of animals which appear in the Chinese zodiac related to the Chinese calendar. The Year of the Tiger is associated with the Earthly Branch symbol 寅.
The Stripes
Tiger stripes symbolize strength, power, and beauty, representing a majestic presence in nature.
Red Packet
In the Year of Tiger 2022, we managed to distribute over 5000 pieces of the red packets to our suppliers, clients and associates as a limited-edition gift alongside with other premiums as a symbolic of gratitude towards our business relationship.