In this project, we worked closely with ZEISS Marketing and Event Organiser to deliver compeling visual story throughout this ZEISS annual 10.10 event. Our main task is to furnish the event with stunning designs and visuals from Foyer Booth Design, Door Gifts Design, Photobooth Design to Main Stage LED Design. It's a great learning curve for us to be able to participate in the preparation of this wonderful dinner gala!
Date
October 2022
Role
Art Direction, Visual Design, Motion Graphics
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The Brief
Throughout the thought process, we are required to create visuals that required to tie with the theme of molecular color-changing from the ZEISS PhotoFusion X Lenses. We were lucky to be able to work alongside with the wonderful ZEISS marketing team members. It’s indeed an eye-opening experience for us!
Photochromic re-envisioned.
The new ZEISS PhotoFusion X lenses offers faster clear faster dark feature, giving it the faster color-changing reaction.
ZEISS PhotoFusion X
Photochromic lenses perfected. Faster clear. Faster dark.